About this project
Overview
A C2C fashion marketplace targeting Morocco's secondhand clothing market. Users list clothes with photos, set a price in MAD, and buyers contact sellers directly via WhatsApp — no in-app payments, no escrow, no friction. The target audience is people already selling informally on Facebook groups and WhatsApp.
Auth is OTP-based (phone number only, no email) because that's how Moroccan apps work — everyone has a phone, not everyone uses email. Images go through Cloudinary. I skipped building in-app messaging — WhatsApp is already on every phone and the integration is just a wa.me link with a pre-filled message.
I built it because I live in Essaouira and watched people struggle to sell clothes through disorganized WhatsApp groups. The real problem isn't the app — it's getting the first 50 sellers to switch habits.
Key features
What it does
Built with
The Stack
What I'd do differently
In hindsight
I over-engineered the backend from day one — 10 modules, 165 tests, WebSocket chat — before validating that anyone in Essaouira would actually use the app. I'd spend the first two weeks on a landing page with a waitlist instead.
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